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This Target ad totally nails what it means to be an athlete. And yeah, it’s a big deal.


An athlete is anyone who moves their body for the fun and thrill of moving it, regardless of size or ability.

Target’s latest ad gets that in a major way.

The latest campaign for the company’s activewear line, C9 Champion, showcases badass athletes kicking butt at any age and size and in any activity or discipline. These are real people with real bodies we need to see more of.

There’s a black man doing yoga on a football field. And why shouldn’t there be? Go ‘head on, brother.

A young kid shreds on a skateboard, having the time of their life. See you in the X Games, kiddo!

Image via Target/YouTube.

Read more: http://www.upworthy.com/this-target-ad-totally-nails-what-it-means-to-be-an-athlete-and-yeah-its-a-big-deal

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This Target ad totally nails what it means to be an athlete. And yeah, it’s a big deal.

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